Interview conducted by Thaddeus Vale
Laura, our Event Director for the 2017 edition of Yours Truly, gives us an in-depth look at her leadership role. She also gives us a detailed description of her expectations for the magazine and release event (it’s June 5, 2:00-6:00pm – so mark your calendars!) with full optimism.
Q: Why did you apply for the Event Director position for Yours Truly this year?
A: Because my mom does a lot of event coordinating for the UW Bothell research office. I’ve always admired what she does and wanted to know more about how to coordinate an event. It also gets me outside comfort zone, since last year I was the Poetry Editor.
Q: What do you do in your role as Event Director?
A: I do budgeting, coordinating, creative brainstorming, planning, and then getting ready for the execution of the event.
Q: What’s the biggest challenge for your team this quarter?
A: We have all these big ideas and we have to scale them down and figure out timelines in a realistic way. We need to balance big creative ideas with logistics, which are sort of constrained by reality.
Q: How will you lead your team to handle it?
A: Keeping in touch with Courtney Putnam, our instructor, because she is a mentor and she is grounding us when we tend to stray with big, ambitious ideas.
Q: What do you wish to see at the launch event?
A: Community! We would love people to sink into the art, relax comfortably, absorbing the art on an emotional and spiritual level. There was nowhere to sit at last year’s event and people didn’t get enough time to let it sink in.
Q: What do you want to notice the first moment you open up the magazine?
A: Clarity and appealing visuals that allow art appreciation. I want minimalistic and simplistic.
Q: If the budget were unlimited, what would you do?
A: I would create a lot more interactive exhibit type things at the event. Incorporate more technology and buy beanbag chairs. If we had an unlimited amount of money, we could artificially make the weather sunny and do the event outside, or go somewhere where it is sunny!
Q: What is the key to success in your position?
A: Hearing everyone in the group, and validating everyone’s ideas within the group. Also, being open minded.
Q: If a future member in your role wanted to ask for advice, what would you tell them?
A: Do all the forms and paperwork first – get the hard stuff out of the way. Get out of your own head and incorporate all the personalities of your event team. Validate your team members.
Q: What theme does this year’s publication reflect from your point of view?
A: A light, comforting vibe theme for spring.
Q: How do you feel Yours Truly contributes to our Cascadia community?
A: Yours Truly is a tool to bring our community together in one publication, and our editorial team makes that happen. We’re all working on one thing, one publication, which brings people together. Yours Truly is an outlet for artists to be recognized within our community.
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