Interview conducted by Andrew Park
McKenna Lynch, the 2017 Art Director for Cascadia’s creative arts magazine Yours Truly, tells us about the creativity and the aesthetics she stresses in her job. She’s really looking forward to seeing everyone’s hard work flourish and enjoys watching the creative side of Cascadia students shine.
Q: Why did you apply for the Art Director position for Yours Truly this year?
A: I actually applied for multiple positions. I was the Art Director last year, so I have lots of experience. I’m also very passionate about producing creative and professional types of work.
Q: What do you do in your role as the Art Director?
A: The most important part is deciding on aesthetics based on how we present the selected submissions for the magazine while making it look “hella fly” at the same time.
Q: What’s the biggest challenge for your team this quarter?
A: It’s trying to stay away from patterns from past publications, but staying consistent with the representation of Yours Truly with full respect for the submitters’ works.
Q: How will you lead your team to handle it?
A: It’s always trial and error.
Q: What do you wish to see at the launch event on June 5?
A: Excitement for the final product and lots of opportunities for people to get a feel for our publication.
Q: What do you want to notice the first moment you open up the magazine?
A: I want to see effortful work on the entire product that everyone could appreciate and be proud of.
Q: If the budget were unlimited, what would you do?
A: Honestly, it’s a good thing the budget isn’t unlimited. This prevents people from getting in over their head, even if it’s stressful and difficult to deal with at times. The idea is to prevent mindlessness, especially when it comes to the part where we finalize the final product.
Q: What is the key to success in your position?
A: First of all, being a team player that works well with others is a top priority. It’s also important to abide by the same rules and understand it’s not just you doing your own stuff for the publication.
Q: If a future Art Director wanted to ask you for advice, what would you tell them?
A: They should be prepared to step away from their own aesthetics and stray away from their own preferences for the publication. The idea is to understand it’s a team-oriented matter and there are lots of people’s inputs to account for prior to any final decisions.
Q: What theme does this year’s publication reflect from your point of view?
A: It reflects a juxtaposition of modern and contemporary, simplistic, and a complex variety of pieces. Our font selections this year were also influenced by this year’s art.
Q: How do you feel Yours Truly contributes to our Cascadia community?
A: It encourages people to challenge themselves and to find their true creative strengths. However, lots of people are unaware of this. There are so many members of our community who aren’t familiar with our publication.
Learn more about Yours Truly by connecting with us on social media!